Best Email Marketing Tools with CRM Integration Features in 2025

“Why am I doing all this manually?”

If you’ve asked yourself this question while juggling leads, email sequences, and customer data, it’s time we talk about what real business growth looks like in 2025.

It’s no longer enough to send email blasts and hope for clicks. Today, integration is everything, especially when it comes to combining email marketing with CRM systems. For business owners who want to automate, personalize, and convert like the big players, this blog is your roadmap to smarter decisions.

We’re diving into the best email marketing tools with CRM integration features in 2025. You will know everything that makes each one powerful, who they’re best for, and how to choose the right one for your brand.

Why CRM Integration with Email Marketing Is Essential in 2025?

If you're running a business in today’s data-driven world, the old-school separation of email tools and customer databases just doesn’t cut it. Here's why:

1. Personalized Messaging at Scale

When your CRM and email marketing software talk to each other, you can send the right message to the right person at exactly the right time. Automated segmentation based on behavior, purchase history, or lead stage becomes effortless.

2. Real-Time Lead Tracking

Imagine knowing exactly where each lead stands in your funnel, who opened, clicked, booked a call, or ghosted. CRM-integrated email tools give you live engagement data that fuels better sales decisions.

3. Better Sales-Marketing Alignment

Marketing nurtures the leads, sales converts them. With an email marketing integration setup, both teams see the same data and speak the same language. It reduces stepping on each other’s work.

4. Automation That Works

Trigger-based emails, drip campaigns, follow-ups, and re-engagement flows are very important to keep the messaging on track. They all rely on data syncing. The tighter the integration, the smoother the automation.

What Makes a Great Email + CRM Integration Tool?

Email template design is not enough to catch the recipient’s attention until it is combined with the best CRM tools. Here’s what to look for when choosing the right email marketing CRM tool for your business:

• Native CRM Integration (no third-party hacks)

• Visual Automation Builder

• Behavioral Triggers

• Lead Scoring & Tracking

• Reporting & Insights

• Ease of Use for Teams

• Scalability for Growth

This will help you to manage the email campaigns very concisely and result-driven. After all, the ultimate goal is to get leads and convert them into brand advocacy.

Now, look at the email marketing softwares available with CRM integration.

Best Email Marketing Tools with CRM Integration in 2025

If you’re searching for the best tool for making your marketing campaigns ROI-driven and branded. Take an overview of the best tools. There are plenty of free email marketing software applications available, but with limited accessibility. To manage the entire campaign, you need a premium feature, and it comes with an extra cost.

We shortlisted the top email marketing tools that usually come with CRM integration.

1. ActiveCampaign – Best for Smart Automation & SMBs

If you want enterprise-level automation with SMB-level pricing, ActiveCampaign continues to be a leader in 2025.

Why it stands out:

• Built-in CRM with sales pipelines

• Conditional content & dynamic email blocks

• Lead scoring, segmentation, and win probability

• Advanced automation that feels almost magical

Who it’s for:

Business owners who want to automate workflows without coding, track customers from cold lead to paying client, and build highly personalized email journeys.

2025 Update:

New AI-powered predictive sending and smarter CRM dashboards make ActiveCampaign a powerhouse for growing businesses.

Pricing:

The pricing of ActiveCampaign for 1000 contacts is categorized as follows:

• Starter at $15/month

• Plus, at $49/month

• Pro at $79/month

• Enterprise at $145/month.

Kindly note that if you increase the contact list, the pricing changes. Also, the basic and advanced features' accessibility depends on what kind of plan you choose.

2. HubSpot – Best All-in-One for Scaling Businesses

HubSpot is more than just an email tool. It’s a full suite for marketing, sales, and customer service. If you’re growing fast, this platform will grow with you.

Why it stands out:

• Native CRM with powerful segmentation

• Email + workflow automation tied directly to your pipeline

• AI content assistant for email copy

• Seamless reporting across marketing and sales

Who it’s for:

Established businesses are ready to centralize marketing and sales in one tool. Great for B2B and agencies.

2025 Update:

HubSpot’s new Smart Sequences integrate chat, SMS, and email into a single timeline. It bridges the gap between human and AI-led customer experience.

Pricing:

There are two plans primarily available for marketing (including feature accessibility):

• Marketing Hub Professional: $800/month

• Marketing Hub Enterprise: $3600/month

If you need other plans related to content, sales, or anything else, there are dedicated options you may opt for. Meanwhile, for a custom requirement, they’re open to discussing.

3. Mailchimp (with Intuit) – Best for Beginners & E-commerce

Long gone are the days when Mailchimp was “just” for newsletters. Now, especially under Intuit’s umbrella, it’s evolved into a lightweight CRM + email + e-commerce tool.

Why it stands out:

• CRM with customer profiles and purchase tracking

• Drag-and-drop automation builder

• Pre-built e-commerce journeys

• Integration with Shopify, WooCommerce, and BigCommerce

Who it’s for:

Newer business owners, solopreneurs, and e-commerce stores are looking for an easy, visual experience.

2025 Update:

Mailchimp now offers AI-driven segmentation and predictive analytics—ideal for small teams who want to scale smarter.

Pricing:

Mailchimp pricing for email marketing is as follows:

• Essentials: for 500 contacts, $8.96 for 12 months

• Standard: for 1500 contacts, $15.13 for 12 months

• Premium: for 10000 contacts, $133.78 for 12 months

The pricing may be changed according to the platform’s terms and conditions. Before selecting any plans, make sure to consider the cost.

4. Klaviyo – Best for DTC E-commerce Brands

For online stores that thrive on repeat purchases and retention, Klaviyo is the go-to email tool with e-commerce-first CRM features.

Why it stands out:

• Deep Shopify and WooCommerce integrations

• Real-time customer data and event triggers

• Product recommendation engine

• Built-in SMS + email flows

Who it’s for:

Direct-to-consumer brands that want to increase LTV (lifetime value) and use purchase behavior to drive hyper-targeted campaigns.

2025 Update:

Klaviyo’s new personalization engine can now adjust product recommendations based on real-time inventory and customer journey stage.

Pricing:

The pricing for the Klaviyo platform depends on its plans:

• Email: $20/month with 5,000 emails per month

• Email+SMS: $35/month with 5,000 emails + 1,250 SMS/MMS credit per month

Apart from these options, there are three more plans available as it is suitable for managing reviews, showcasing analytics, and accessing advanced tools.

It’s better to contact them before you choose it. With an expert consultation, you may pick the perfect plan for your business size.

5. Brevo (formerly Sendinblue) – Best for Affordability with Power

Brevo brings CRM + email + SMS + chat, all under one affordable roof. So, there’s no need to subscribe to every tool separately. If you want a CRM to manage your e-commerce orders or want to convey your email marketing campaigns' messaging, pick Brevo.

Why it stands out:

• Integrated CRM with task tracking

• Multi-channel marketing (email, SMS, WhatsApp, chat)

• Marketing automation and deal pipelines

• Budget-friendly plans

Who it’s for:

Bootstrapped startups, freelancers, and SMBs who want multi-channel engagement without paying for 5 different tools.

2025 Update:

Brevo has introduced AI-powered A/B testing and campaign health scores, perfect for optimizing every send.

Pricing:

Choosing the Brevo email marketing platform, there are usually four plans:

• Free and available with basic features

• Starter: $9/month and 5000 emails/day

• Business: $18/month with advanced functionalities like predictive sendings

• Enterprise: Custom price made for your requirement

In addition, at Brevo, they offer you to customize your plan as per your choice. So, the pricing will only be charged for what you use.

6. Zoho Campaigns – Best for Zoho Ecosystem Users

Already using Zoho CRM, Books, or Projects? Then Zoho Campaigns offers smooth, seamless email marketing that feels like home.

Why it stands out:

• Deep integration with Zoho CRM

• Email workflows triggered by CRM fields/events

• Campaign performance insights tied directly to lead status

• Scalable for larger teams with role-based access

Who it’s for:

Businesses using the Zoho ecosystem and looking for native-level functionality without complexity, Zoho Campaigns is a proper selection.

2025 Update:

Zoho Campaigns now integrates with WhatsApp campaigns and supports advanced conditional logic in automations.

Pricing:

For Zoho Campaigns, there are primarily two categories: 1. For businesses, and 2. For agencies.

If you go with a business plan, there are three options they have (the list to be assumed for 500 contacts):

• Forever free: The email marketing campaign management comes with free of cost.

• Standard: ₹240/month if you opt for a monthly plan, for an annual plan, it is ₹180/month.

• Professional: ₹345/month for a monthly plan, for an annual plan it is ₹258.75.

The contact list numbers are deciding the cost. Check before you go with any of these plans.

After knowing the tools for email marketing and CRM, let’s see how to pick a one suit to your brand.

How to Choose the Right Email + CRM Tool for You

Your business model, team size, and marketing goals will determine the right choice.

Here’s a list to consider.

Once you pick the best platform for email marketing and CRM, you should know how they bring future solutions.

The Future of Email + CRM Integration: Trends to Watch in 2025

As we look beyond just the tools, it’s smart to consider the bigger trends shaping how we connect with customers:

1. AI-Powered Personalization

Expect email tools to use AI to analyze engagement and customer journey paths in real-time. This delivers next-best-action content automatically.

2. Omnichannel Integration

Email won’t live alone. Expect tight integration with SMS, chatbots, WhatsApp, and even voice AI to create a unified customer experience.

3. No-Code Automation

More tools will enable drag-and-drop workflows that connect across platforms. Connecting emails to payments, calendars, and support tickets, helping to manage business easily

4. Predictive Lead Scoring

AI-driven lead scoring will help sales teams prioritize outreach. Email campaigns will dynamically adjust based on behavior and CRM changes.

Final Thoughts: Invest in the Right Stack, Not Just the Shiny Tools

If you’re a business owner in 2025, time and attention are your scarcest resources. The right email marketing tool with CRM integration won’t just make life easier. It’ll help you build real relationships, close more deals, and scale sustainably.

Whether you're chasing conversions, nurturing leads, or trying to bring back that cart abandoner who’s ghosted you twice. Email marketing integration is your secret weapon.

Pro tip: Don’t just look at features. Look at your workflow. What’s breaking right now? Where are the manual gaps? Start there, and plug the right tool into the problem.

Your future customers (and your team) will thank you.

Need help setting up your email + CRM stack?

We help growing brands and startups design seamless email automation systems that talk to their CRMs like best friends. Drop us a line. We’d love to help you build smarter. Contact us.